Social media marketing has revolutionized how companies interact with their customers and thus there is a need for professionals who can manage a social media marketing campaign. Students can now earn an online degree in social media marketing at the Southern New Hampshire University.
The new course offers a BS in Marketing with focus on Social Media Marketing campaigns and strategy. This offers an opportunity for students to learn how to use the social media platforms to enrich and strengthen the relationship between the company and clients. The course will also cover the importance of social media in advertising, public relations and journalism.
Dr. Patricia Spirou, chair of the Marketing Department at SNHU states that the students will learn the applications of social media strategies, tactics and matrices that are used to analyze the effect of social media on the company. These students will then be able to guide companies in implementing social media marketing techniques in real-world situations. She further added that SNHU is one of the first universities that are offering this course at the undergraduate and graduate level.
The instructors of the course have extensive experience in the field and they will expose students to the strategic aspects of marketing using the social media in real world situations. Students will also learn how to develop, implement and evaluate their strategies in these situations. The degree comes with many advantages since students will be able to work in the capacity of a social media strategist, digital strategist or a social media marketing specialist.