Social media websites are turning out to be the new grounds used by politicians and parties for the publicity of their campaigns. Not only are these social media sites being used as a platform for campaign promotion, but political discussions and debates are also taking place on them. Social media websites such as twitter, facebook, YouTube etc are turning out to be most important pieces of real estate during the elections. The internet is being preferred more and more by political campaigns to spread their message as well as their promises to the masses. The most abundantly used social media site is twitter, where the politicians have a sure shot way of engaging their page followers. The 15- to 30 seconds of ad time before video clips playing on social media sites such as Hulu and YouTube, are being used effectively by political campaigns for online advertising.