Google acquired social media company to facilitate its social networking experience for Google+. The name of the firm is Fridge and it is a startup that helps with social experiences.
Google has been trying to leaving stone unturned to make Google+ the best social networking experience yet. This social media company wrote in its blog post that they had an awesome time in developing their products but they would close shop soon enough.
Users have time till 20th August to download all that they want from the social media company site. According to this social media company "While you will no longer be able to post anything new to Fridge, you will still be able to download and save your data until Saturday August 20, 2011 at 6pm ET. But after that, as according to the privacy policy of our social media company, we will be deleting all user data."